Most interestingly, when you click one of the photos, a modal pops up featuring a link to the product used in the photo: Visitors can easily click through and buy the products that catch their attention. Create multiple versions of your email that are identical in every way . Giveaway email subject lines are a great way to increase open rates and get people excited about your product. Welcome to #branded hashtag. New Year Savings to Renew You! Make the contest sound exciting and urgent. Use preview text to give readers a sneak peek. For example, if you sell jewelry and stuff for couples, then obviously the best time to run the contest is the week before Valentines Day. To ensure successful email campaigns and boost engagement rates, it's important to follow email subject line best practices, including: Make it personalized. They pursue various marketing and promotional goals. Consider using a countdown or time-proven phrases like Hurry Up! or End Soon! that sharpens the sense of urgency. 2 Subject Line Example #2: The "Fomo" Subject Line. It sets up the expectations and establishes the proper atmosphere. The giveaway newsletter from ATD Attraction easily drives traffic to the website, gets contestants excited, and turns contacts into brand evangelists. Avoid making any false promises. A Great Little Giveaway. Crate & Barrels giveaway has a high-effort entry for participants, but if your brand has a strong social media presence, Instagrammable products, or an engaged audience, you should try this strategy. Giveaway emails have massive potential in boosting business awareness and increasing product revenue. 3 Subject Line Example #3: The Introspective Subject Line. Here are seven giveaway email examples that do this right, and how you, too, can run an effective giveaway without breaking the bank. Bottom line: LOccitanes giveaway email is the perfect example of leveraging a limited-time offer in the best way possible. All Rights Reserved. First, stay away from anything excessive. The last thing you'll want after you hit the send button is for the email campaign to hardly be opened. -Don't invite Harry to the meeting. They say don't judge an email by its subject line, but let's be honest: We're always keeping an eye out for the best of the best. Also, note that all the vital information is here. Learn from founders and find your next idea. We pinky swear to not spam you. Back to School giveaway email. Regardless, your welcome email subject line should be cordial and exciting and give a hint of what they can expectwhether with your tone or with their subscription. Monterey Bay Aquarium: Today is #GivingTuesday: Donate now and become part of a new tradition. Youve been selected for our [prize] giveaway, Its time to treat yourself enter our giveaway for [prize], Only a few days left to enter our [prize] giveaway, Last chance to enter for a chance to win [prize], Upgrade your [product/service] with our giveaway, Enter to win [prize] and enjoy [benefit], Enter to win and experience the [benefit], One lucky winner will take home [prize], Win a [prize] and elevate your [product/service], Enter for a chance to win [prize] and elevate your lifestyle, Celebrate with us and enter to win [prize], Enter our giveaway for a chance to win [prize] and get [extra benefit], Be the envy of your friends with our [prize] giveaway, Enter to win the ultimate [prize] package, Limited spots available: Enter to win [prize], Dont miss out on the chance to win [prize], Enter for a chance to win the ultimate [prize] experience, Enter our giveaway for a chance to win [prize] and live your best life, Enter for a chance to win a [prize] and make your [product/service] dreams come true, Enter our giveaway for a chance to win the ultimate [prize] upgrade, Enter our giveaway for a chance to win!. Your email subject line is one of the most important elements of your email, so its important to get it right! As the nameplate implies, this type of giveaway email should have a celebratory atmosphere. 7. This giveaway newsletter example from Birchbox is a case in point. "Requesting To Connect On LinkedIn". Again, everything is on the surface. Keep in mind that your subject line is the most important part of your email. - You are the expert here. You could be the lucky winner of our latest giveaway!, Hurry, the entry deadline is approaching!, Were giving away [insert prize] and you could be the winner!, [Number] lucky winners will receive [insert prize] in our latest giveaway!, [Company name] is giving away [insert prize], enter now!, [ Prize] up for grabs in our latest giveaway, enter today!, Time is running out, enter our giveaway today!, Find out how you can win [insert prize], How would you like to win [insert prize]?, Would you like to be the next big winner?, Its as easy as 1-2-3 to enter and win!, entrants will have a chance to win [insert prize]., One lucky winner will take home [insert prize]., Enter now for a chance to be the envy of all your friends!, Limited time offer: Win [product/service]!, Free [product/service] for a lucky winner!, Win a [product/service] bundle worth [value]!, Exclusive giveaway: Enter to win [product/service]!, Our biggest giveaway yet: [product/service] up for grabs!, Be the envy of your friends with our [product/service] giveaway!, Giveaway alert: [product/service] up for grabs!, Win a years supply of [product/service]!, Enter to win a dream [product/service] package!, One lucky winner will receive [product/service]!, Win a luxury [product/service] experience!, Score a [product/service] for your summer adventures!, Win [product/service] and take your game to the next level!, Times running out! The Leukemia & Lymphoma Society: #GivingTuesday is today! And when it comes to inviting people into a lottery, it is here where you cant do, at least without a name. A New Year's Surprise Inside. Since a giveaway contest is one of the cheapest and quickest ways to do this, it comes as no surprise that entrepreneurs use it for this goal all the time. Finally, in the following emails Vinomofo sends the same week, they make sure to remind you that the giveaway is still going onbut with a twist: After announcing the previous days winner, they ask a personal question directed at you: Could you be next, Rikke? Its a persuasive copywriting technique that invites the recipient to the conversation and makes them think, Why not?. I'm Pat Walls, the founder of Starter Story. Giveaway email subject lines. 3. SEO - unlock more SEO traffic. However, do bear in mind it still should run solo. Hence, you need to use a catchy, engaging, and connecting email subject lines. Include numbers. It should cheer everyone up. However, this doesnt just happen unless youve done a few things right. Email marketing success depends, in part, on the ability of the B2B marketer to make a powerful first impression and form an immediate connection by strategically crafting email subject lines. Where would you love to ring in the holidays this year? Emphasize those actions and powerful words by capitalizing them. Everything is fair and square. They send this email at the peak of staying-at-home months with the subject line "hard times call for easy giveaways": Long subject lines are often truncated in email inboxes, so make sure your most important words are at the beginning. With your target audience, email marketing service, and giveaway builder in place, your next step is to choose a prize that resonates with your audience. Just Give: Gifts that do goodand feel good, Doug Smith Subaru: Share the Love with your Community. Second, it starts with the enormous image-based hero area to sport all the prizes. Target audience. Unlike the subject line helper, which uses data from emails sent by all Mailchimp users, A/B and Multivariate tests can tell you what your specific contacts like best. They'll read the subject line, maybe the first sentence of the email, and then scan right through all the body copy to the postscript. Each day has brought something unique into the subscribers inboxes. 2. Here's a novel idea a subject line that says you're reaching out "just because it's the holidays.". Clothes Alert " Sender: Clover. This small giveaway alert has a charismatic appearance and big personality. It adds a playful twist to your brand and hints at social proof. Although you can use giveaway newsletters to promote new products, nevertheless, your audience and prize should be in sync when it comes to growing your subscription list. Benefits of Funny Goodbye Email Subject Lines. -Do you need a night at the beach? Personalize the subject line. This makes it harder for you to catch the attention of the person. MAC Cosmetics: NEW Holiday Kits = Perfect Gifts! 64%. If youre unsure what to buy, you can still enter the giveaway and decide later. They are great tools for growing subscription lists as well. Format them well so that even scanners and skimmers can get the key points without indulging in reading. Therefore, after getting onboard a new contact, it is time to pull all the stops to turn him or her into a brand ambassador. Check your email for details, Youve won a [prize]! "Introducing Myself". Bennington Chiro Can Help You Stand Tall (Skyscraper Day, September 3) 36. 113+ Best Confirmation Email Subject Line Ideas, 113+ Best Email Subject Lines For Sales Ideas, 109+ Best Spam Subject Lines Samples & Examples, 111+ Unique Fashion Email Subject Lines Ideas, 109+ Great Flirty Email Subject Lines Ideas, 119+ Catchy Fitness Email Subject lines Ideas, 107+ Best Thursday Email Subject Lines Examples, 101 Great Back In Stock Email Subject Lines Ideas, 109+ Catchy April Email Subject Lines Ideas, 219+ Attractive Charity Slogans & Taglines ideas. Nataly is a web developer from Sevastopol, Ukraine with a passion for web design, email design, and IT writing. Check out our guide on how to define The Best Time to Send Email Newsletters for Black Friday and Cyber Monday to get some valid insights. [Number] reasons why you should enter our latest giveaway! A giveaway involves distributing free merchandise or services for promotional and marketing purposes. wH = $(window).height(), Did you know that 33% of email recipients open emails because of an engaging subject line? This does require a little more organization and planning but the increased open and click rates will be worth it. KSL Deals: Save 10% with Promo Code: Christmas10, Musicians Friend: Perfect last-minute gifta gift certificate, Give great gifts that give back with our incredible Christmas discounts. Therefore, the contestants are unobtrusively led to the call-to-action. Measure it. But if youre into makeup and her brand, you could easily answer the question without help too. They have nurtured the audience all the time with amazing follow-up emails. Always send Thank You note to all the participants at the end of the contest. In what they call the opportunity of a quarantine, you have the chance to win products from the company and its partner brands. Follow these necessary steps. Do not make people act against their self-interest. Email DesignNataly Birch April 06, 2021 16 minutes READ. Keep it short. - Your clients are eagerly waiting on the information that you said you were sending. Don't use clickbait. Best Giving Tuesday Email Subject Lines. Using adorable images, an animated gif, beautiful typography, iconography, and gorgeous coloring, the team creates a fantastic aesthetic that instantly draws everyone in. For example, if you are sending an email update about a new range of products, then your subject line can ask . Here it can be used to: More so, a Thank You email is not just a rule of etiquette; it is a marketing instrument that ensures that there are no hard feelings since people do not like to lose. etc.) Earn 25% commission on affiliate sales. Talk to your audience at scale. Images are the first focus of the brain. But the company does a few things differently. The giveaway newsletter is a powerful marketing tool. ^ Yes, we asked thousands of founders these questions. Zip through the holidays with our super-fast elf-checkout, Give yourself something you really want this Christmas, Friends of the Sea Otter: Adorable Sea Otter Gifts Available on Giving Tuesday, All good dogs and cats deserve stockings stuffed with goodies, Baby, its cold outside, so warm up with our holiday gift ideas, These sizzling Christmas deals are hot enough to warm up Jack Frost, Last call for early Christmas deals 25% off, Kate Spade: Last day! Share season's greetings. The [biggest/best/most amazing] giveaway EVER! Lets consider them closely. Keep your subject short and to the point. Fuel their interest with some promotional emails. var hT = $('#abandoned-cart-trigger').offset().top, Here are 75 subject line ideas to help improve your open rates. It has an action word such as win. Even though it is highly overused, it still works. This is no ordinary giveaway; its for loyalty members, and it comes at a price. Choose the right audience for the prize. Start your week off right with a chance to WIN! The copywriting in this giveaway email makes you feel like Recess performs an act of kindness by offering you all these gifts. Tip #2: Personalize it by using the person's name. Welcome to [business/newsletter name]! So how can you write effective giveaway email subject lines? Analyze the results of the contest. The deadline to shop drives urgency, but it doesnt neglect top-funnel prospects who arent ready to buy, either. Whatever email you send (holiday email, seasonal email, transactional email), should be personal. Have a goal in mind. After sending billions of emails to our customers and subscribers at Sumo, here are 10 of the best performing email subject lines we've uncovered: Subject Line. The announcement of the contest is right on the top. According to Convince & Convert, 35% of email recipients open an email based on the subject line alone. Keep it short and sweet. 2. Super Christmas shopping savings put extra jingle in your pocket, You want and deserve the special secrets to Noel Nirvana, Rip Curl: 5 reasons you need a SearchGPS this Xmas, Dazzling Christmas discounts are our holiday gift to you. SF-Marin Food Bank: Today is #GivingTuesday. Propel revenue growth while spending less time designing and managing emails. By participating in the Contest, Contestants agree to release and hold harmless BlenderBottle and each of its respective affiliates, sales representatives, distributors, licensees, agents, advertising and Contest agencies, and all directors, trustees, officers and employees of any of the foregoing entities (collectively, the "Released Parties . Discover these influencer favourites, Susan G. Komen: Holiday gift deadline is tomorrow. Therefore, to drive maximum attention towards the contest, use screenshots or photos or the freebie. It finishes off the design and reminds contacts once again what they can get without spending their precious money. Keep in constant communication with the entrants. "Be a Better Copywriter: 7 Lessons From 4 Legendary Books". Banana Republic: You should claim your surprise gift (its well-deserved!). Here's a great example of this from Marketing Examples. 1. Get the scoop on Black Friday. 5. This will get people excited and keep them that way. It should include action words to give contacts the motivation to enter the challenge. We interview entrepreneurs from around the world about how they started and grew their businesses. Wool and the Gang: Relax, Get a Gift Card. Along with promotional, transactional, and informational newsletters, the giveaway email can be a real boost for business. Use enticing language. Some winning examples: Jingle, Jingle! 75 Open-Worthy Subject Line Ideas By Kelly Forst March 2, 2021. Finish Line: Black Friday Doorbusters start now. There is nothing intricate in them. A good giveaway email subject line. 75 Valentine's Day Email Subject Lines To Fall In Love With. The only thing better than our products is winning them! Shortform guides are essentially superpowered book summaries. Follow @[brand] and RT this post to enter our latest giveaway, You wont believe what were giving away this week!, One lucky winner will take home this amazing prize!, Win a [prize] in our exclusive giveaway!, Feeling lucky? Add personal touches to your subject line. We just need your email: 40 Lucrative Ways to Make Money on the Side. At Yoga Inc. Lyft: You guys are amazing, you know that? To create a subject line that will stand out from the crowd and make users open the message and take action, follow these simple yet helpful tips: Move to subject line examples for giveaway newsletters taken from popular brands to see how to put these tips into practice. Thats why we built Starter Story - the only place where 4,409 founders of successful businesses share with you their exact timeline of building their business to thousands of customers. At less than $3/week, Starter Story is a no-brainer investment in your business. . There should not be total silence because people will simply forget about the sweepstake. And, because everyone loves a good deal, theyre more likely to forward your email to friends and family members who might also be interested in what youre giving away. Giveaways bring people who are initially interested in a freebie, not a brand. Enter our giveaway for a chance to win [prize], Limited time offer: Enter to win [prize], Exclusive giveaway: [prize] up for grabs, Congratulations! Subject lines with three words have a 25% higher open rate than seven-word subject lines . 1 Subject Line Example #1: The Bold And Audacious Subject Line. For example, you might change the subject to include your recipient's name. Give them a sneak peek of what's inside. can help grow your email list with quality subscribers and increase sales. Apart from that, the email is transparent: all the main terms are carefully highlighted. "Connecting With A Mutual Contact". Subscribers from giveaways are people interested in the product; they are more likely to shop with you. To unlock its potential and curate a contest that appeals to the audience and reaches marketing goals, follow our guide, stick to the best practices, and get hints and inspiration from real-life examples. Are they already part of your list? RT & enter for a chance to WIN one for yourself, RT & follow @[brand] for a chance to WIN [prize], Follow @[brand] & RT this post for a chance to WIN [prize], [Prize] alert! This helps secure their attention. Subscribe now to receive discounts, news, and updates. Be specific, not vague; let readers know what they're going to read about. A discount reminder is a type of follow-up email that drives your subscribers to make their first or next purchase. We create beautiful website and email builders, helping 30,000 customers to grow their business. Did this strategy bring the best outcome? You can invoke curiosity to spark your readers' interest. To launch it? There is also a sense of urgency. Choose a Desirable Prize. While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email. Some are proven examples from other successful campaigns, and some are creative ideas to inspire you. If you don't have a great prize, people won't put in the effort to enter your giveaway. Sports Authority: Hurry, Only Hours Left for Cyber Monday Savings! Seray is a Product Marketing Manager at Drip. Promote the giveaway newsletter during the entire period. When well-done, they can do magic on all fronts. This gives customers the chance to win their favorite products for free and attracts new customers who might have considered buying from you. It is a gateway that leads contestants to the landing page. Drag-n-drop solution for your static website to quickly host your static website. Create a personalized email based on the contact's preferences or purchasing history, appeal to your target audience by name, and show how a giveaway can benefit them. A highly actionable collection of ecommerce marketing tips and tactics straight from our experts. To help you craft better giveaway emails, I took a deep dive into my inbox and gathered the seven best giveaway email examples Ive seen. . Do you need a time-out from the holidays this year? Along with a prize, instructions are increasingly vital since your subscribers should know the rules of the game. You'll realize there is no magic formula, that building a successful business is actually quite straightforward. As one of the most important details of all promotional newsletters, it should take its place under the Sun here as well. The Last Chance header does its job perfectly. "Collaboration Opportunity". Quick Tips To Write subject lines to Attract more Participant. Join our free newsletter to get unlimited access to all startup data. Subject lines are so important because they can make or break your open rates. 6. Related: 103+ Creative Business Email Subject Line Examples. Sometimes the contest lasts for more than a month, nurturing customers every day. It appeals to the audience and brings nothing but value. Now that you know how to write a contest email subject line, here are some quick tips to help you attract more participants. (And if youre wondering, they do use it.). We have everything you need to make money. Therefore, much like a prize, it should be prominent and significant. Tell recipients exactly what they can expect from opening your email. Even those who adore scanning rather than reading get information instantly. 5. Save Big on Cyber Monday. Smart. When done right, email subject lines positively impact your readers and most importantly your marketing campaigns. New Year's email subject line ideas. 13. [Random object]? Backcountry.com: For the Person that Has Everything. It commands attention, increases engagement with the brand, and onboards a load of subscribers. When it comes to email subject lines, most people gravitate towards those that are serious and to-the-point. Were here for you! Giveaways are among e-commerce marketers favorite tools for a good reason. if (wS > (hT+hH-wH) && $(".subscribe-page").is(":visible")) { You may need a mailing address to send them the prize, or an email address just for any future practical communication. These hard-to-reach, low-key, founders are in the trenches building real businesses right now. Just Click. Glow like a Christmas angel with our premium cosmetics. And thats a win-win! LOccitane: Holiday Gift Guide To Natures Wildest Gifts, Bass Pro Shops: Final Hours! [Best friend/significant other] just entered make sure you dont miss out too! Winners will likely return to Vinomofos store, spend their credit, if not more on its products again. Read thousands of case studies and get inspired. The rules are displayed and smartly highlighted. So, not only does a giveaway email subject line help you boost open rates, but it can also help you generate word-of-mouth marketing for your business. Cover such essential details as: Use professional instruments to focus on your strategy and overall campaign instead of messing with code and design. Check out our gift ideas to get started. 4. -We cannot win all lottery tickets for you. Next, we need to write a stellar introduction for your brand email pitch template. Pureleverage.com: Your $1.00 Cyber Monday sale!! Happy Valentine's Day. With well-written giveaway emails, you can do that and much more. One of the main purposes of the giveaway newsletter is to grow the subscription list. Did you achieve your goals? Lets consider what tasks giveaway newsletters can easily accomplish. " [Organization] needs your help on Giving Tuesday!". In exchange for taking this simple customer loyalty quiz, you can win store credit and a virtual consultation with a beauty expert. Use the inverted pyramid principle to accentuate the offer and call-to-action. In general, the goal for each of your email subject lines should be to get people to open and read your emails, but you can (and should) get more specific if you want to accomplish that main goal. Why Your Ecommerce Brand Needs an RFM Analysis (And How to Do It). However, its important to make sure that your giveaway is relevant to your niche and that the prize is something that your target audience would actually want. But if you do it right, Giveaway Email Subject Lines can be a great way to grow your list quickly. Treat it as a proof ofconcept. If you can create a customized email based on the contacts preferences or purchasing history, it will be perfect. Do you need these subscribers? The subject line is a first impression. Instacart: This weeks forecast? Subscribe & get entered automatically, WIN a [prize] just by liking this post!, TAG a friend who would love this [prize]! Examples of Eye-Catching Subject Lines for Giveaway Emails. This is an interesting example of a giveaway announcement email for a contest that . Lets consider real-life examples of giveaway newsletter subject lines to get insights and hints on how this should be done: The second step to unlock the giveaway newsletters potential is to polish and refine the email according to the best practices. Finally, it has an emoji that visualizes the prize and draws overall attention. (2) What were the exact steps to build it? Let's go over the proven tips on how to craft a subject line that boosts engagement: First, let's discuss the fundamentals of creating a great subject line: Now, let's dive into the specifics of how to create a great subject line for your next campaign: Although this may seem obvious, it's a piece many marketers miss the ball on. That is, your subject line should sound legitimate. Giveaway Newsletter Example from APTO Skincare. Give your readers a reason to click. The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters. Follow up with participants. If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email. wS = $(this).scrollTop(); Here is the information I promised you. Here, you need a compelling subject line to prompt . Where appropriate you can also consider using seasonal emojis - but be sure to test their performance and deliverability! And we are asking more every day. Plan a giveaway or a back to school contest to connect with current customers and reengage irregulars and lost shoppers. Generally, a 60-character email subject line should work fine on desktops. You want to require them to open the email to find out. Its a one-click entry that requires no orders or other conditions. }); Make it readable. Start with your subject line. Nevertheless, it has everything subscribers may need to fall for this contest. Copyright 2023. "You're invited to our Giving Tuesday event!". Its hard to disagree with this statement. Get down to business. Next, Prose introduces its giveaway by framing it around Mothers Day: The prize is straightforward: a gift basket you can win for your mom (or yourself.) We have seen countless Starter Story readers join us, get inspired, and change their lives through the businesses theyve built. Hey [name], welcome to [business]! When you scroll further, Crate & Barrel explains its good old photo competition and how you can enter: By asking for photo submissions to enter, Crate & Barrel collects user-generated content that they can use in its marketing. Good segmentation will help to bring actual benefits to the brand, achieve its primary goals in an increasingly small window of time, and, of course, onboard qualified leads. Giveaway Email Templates - Before. -Star Go Password. They send this email at the peak of staying-at-home months with the subject line hard times call for easy giveaways: In it, Recess explains why its running the giveaway and how it could help you look and feel better during these times. It should scream happiness and joy. By offering a freebie, youre enticing potential customers to take a closer look at what you have to offer. Were happy to publish useful articles and tutorials related to web design. It will fit all kinds of projects. Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks. They last for several days, weeks, and even months. Automate your marketing with best practice email workflows. It Should Be Personalized. Enter now for your chance to. Second, giveaways are notorious tools for collecting contacts. A stunning email design can do magic. "How do you know when you have the 'right' business idea? Example #2: Pitch: + the actual headline of your story. A good email subject line can mean the difference between a 14% open rate and low sales, and an astonishing 51.6% open rate with lots of orders placed. There are two pitfalls of running giveaway email campaigns. Pique their curiosity, or shock or . One Kings Lane: Gifts for everyone on your list. Even if a shorter subject line is more likely to hold your recipient's attention, your subject line needs to reflect your email's content. With this giveaway, 4ocean makes you watch a full video of its team cleaning up the ocean, which you might have otherwise overlooked. 69%. 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